Privacy Policy

Northkeel ("we", "us" or "our") respects the privacy of individuals who visit our website or engage with our advisory services. This policy explains what personal information we collect, how we use it, and the choices available to you. It applies to information collected through our website at northkeel.cyou and through our professional services.

1. Information We Collect

We collect information in two ways: information you provide to us voluntarily, and information collected automatically when you use our website.

Information you provide:

• Name, job title and company name when you complete our contact form or enquiry briefing.
• Email address and phone number when you request information or initiate an engagement.
• Business context and project details you share during advisory discussions.

Information collected automatically:

• Browser type, device type and operating system.
• Pages visited, time spent on pages and referring URLs.
• IP address and general geographic location (country or city level).
• Cookies and similar tracking technologies, as described in our Cookie Policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to enquiries and provide the advisory services you have requested.
• To manage and administer engagements, including scheduling, delivery and billing.
• To improve the quality and relevance of our website and communications.
• To send service-related communications, such as meeting confirmations or document delivery.
• To comply with applicable legal obligations.

We do not sell, rent or trade your personal information to third parties for marketing purposes.

3. Legal Basis for Processing

Where applicable under the Personal Data Protection Act 2010 (Malaysia) and other relevant law, we process your personal data on the following bases:

• Contractual necessity — to fulfil an engagement or respond to a pre-contractual enquiry.
• Legitimate interests — to operate and improve our website and business communications, where these interests are not overridden by your rights.
• Consent — where you have explicitly agreed to a specific use, such as receiving periodic updates.
• Legal obligation — where processing is required by law.

4. Data Retention

We retain personal information for as long as is necessary to fulfil the purposes described in this policy, or as required by law. Client engagement records are typically retained for seven years following the close of an engagement in accordance with standard business record-keeping practices. Website enquiry data that does not lead to an engagement is retained for up to twelve months.

5. Sharing Your Information

We may share your information in the following limited circumstances:

• Service providers: We engage third-party service providers to support website hosting, email delivery and analytics. These providers are bound by confidentiality obligations and are not permitted to use your data for their own purposes.
• Professional advisors: We may share information with legal, financial or other professional advisors where necessary to protect our interests or comply with obligations.
• Legal requirements: We may disclose information if required to do so by law or in response to a valid request from a public authority.

6. Cookies

Our website uses cookies to support basic functionality and understand how visitors use our site. You can manage your cookie preferences through the consent notice that appears on your first visit. For full details, please review our Cookie Policy.

7. Your Rights

Under the Personal Data Protection Act 2010 (Malaysia), you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Withdraw consent where processing is based on your consent.
• Request that we cease processing your data in certain circumstances.

To exercise any of these rights, please contact us using the details below. We will respond within a reasonable time and in accordance with applicable law.

8. Security

We take reasonable technical and organisational measures to protect personal information against loss, misuse and unauthorised access. However, no transmission over the internet is entirely secure, and we cannot guarantee absolute security.

9. Third-Party Websites

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or applicable law. The date at the top of this page indicates when the policy was last revised. Continued use of our website following any update constitutes acceptance of the revised policy.

11. Contact Us

If you have questions about this policy or wish to exercise your rights, please contact us:

• Email: [email protected]
• Phone: +60 16-528 7043
• Address: Unit 7-3, Block C, Plaza Kelana Jaya, Jalan SS7/2, 47301 Petaling Jaya, Selangor, Malaysia